Happy birthday, Royal Asport Cycleworks!

What better way to launch Royal Asport Cycleworks's blog than celebrating the real birth of the project? This photo was taken in early September 2020, when Diego (right hand side of the photo) and myself met IRL for the very first time (thanks to Covid), together with Daniel (left hand side) who was then the mayor of Borau, Aragon.

It was in Sarrance, a beautiful village seated on the Aspe river, right in between Oloron Sainte-Marie, Béarn, and Canfranc, Aragon.

Diego and I settled our common vision there, with Dani confirming some particular points. It was my best coffee stop ever.

Today, Daniel is no longer the mayor of Borau. That's his wife, Sara.

And today, Diego and myself can celebrate a 5-years long journey which brought us from a simple idea: Revive the Royal Asport brand, to where we are now: A unique boutique brand with a tremendous past and a bright future.

Of course, this journey was full of ups and downs. Lots of downs. When you start from scratch, you need to think about everything, and build step by step... Hence the hurdles, the stops, the downs...

Now, 68 months after I took ownership of the brand, we can tell that Royal Asport's roadmap is clear, solidly based on a strong portfolio.



Lots of changes since we started working on the overall plan begin 2020. We scrapped lots of things, postponed lots of other things... We revised our ambitions, thanks to Covid and the Cycling industry boom and the Cycling industry crash... That's the way you do with a startup. Keep your vision, keep your ultimate objective, yet be agile enough to pivot and navigate during turmoils.

Today, Royal Asport Cycleworks is well established as a boutique brand offering unique products, from bespoke bicycles to private tours.

Our bicycles catalog is simple: Performance, made-to-measure bikes for Gravel and/or Road, with some unique features such as our beloved rear wishbone seatstays and our integrated seatpost collar...

Since we are cyclists, cyclists living in the Pyrénées, and cyclists loving the Pyrénées, we also do offer once-in-a-lifetime experiences with our tours, such as the Hike & Bike.

It took us almost 3 years to get there, find our true key differentiators in a crowded market segment. Our quest is not over yet. Because we constantly search the best solution for our clients. We do bespoke, right?

So, today, let's celebrate those first years of the new Royal Asport. And there is no better way to do this than with those lines, written by Diego :

Steel is real, they say.
Steel is Royal, it's ours.
Go beyond brands. Go breed.
Seek further performance. Seek feat.
Go core. Go pure. Go Royal.
Over 100 years ago the finest frame builder was born in the heights.
We. Are. Back.
Royal Asport. The Pyrenees bicycles brand.